2024 Smile cookie campaign officially kicks off

The 2024 Smile cookie campaign officially kicked off Thursday morning.    

Photo: Sally Bellrose (GPHF) and Sean Sargent are ready to rock with a van full of cookies to deliver to local area schools today and tomorrow to kick off this year's smile cookie campaign 

Thanks to the Sargent Family Foundation, Ken Sargent GMC and Sean Sargent Toyota, 22,000 cookies will be delivered to students and staff across Grande Prairie and area.  

Photo: Local Tim Horton owners were busy packing up the A-Team Van full of smile cookies for local area students in the Grande Prairie area

For 13 consecutive years, Sean Sargent, AKA “Cookie Monster”, has been delivering cookies out of his “A-Team” van.   

Photo: Watch for the A-Team van rolling to local area schools delivering 22,000 smiles across the city

“This is such a great campaign for me. Anytime you can donate is good, plus, we are having fun delivering the cookies to all the schools. You feel good dropping the cookies off, the kids feel good getting them, and staff too.”  

Starting on Monday, April 29, when you buy a Smile Cookie at any local Tim Horton’s in Grande Prairie for $1.50, 100% of the proceeds go to support the Grande Prairie Regional Hospital Foundation.   

The first Smile Cookie campaign was launched in 1996, originally raising funds for Hamilton Children’s Hospital. 

The Tim Horton’s 2023 Smile Cookie campaign raised a record of more than $19.7 Million across Canada.

Grande Prairie raised just over $31,000 during last year's Christmas Smile Cookie campaign.